Overall, graphic design plays a vital role in modern marketing and branding, helping businesses establish their identity, communicate their message, and engage with their target audience. By understanding the principles of color, typography, and visual communication, businesses can create compelling designs that capture the attention of their audience and effectively communicate their brand's message. Human-Computer Interaction (HCI) Site engagement metrics, such as bounce rate, time on site, and pages per session, can also impact a site's ranking in search results. Sites that provide engaging, high-quality content are more likely to have better engagement metrics and rank higher.